Official Maradona Store

maradonaofficial.com is the official online store of MARADONA and DIARMA, the two fashion labels created to honour the life and legacy of Diego Armando Maradona.

The store is operated by Electa Global AB, Västmannagatan 10, 111 24 Stockholm, Sweden (company no. 5593204372, VAT SE559320437201). The MARADONA and DIARMA labels are made and sold under licence by Electa Global AB.

The Maradona Official label represents authenticity, quality and with the approval of the Maradona family, a symbol of pieces created to honor Diego’s journey and preserve his legacy in every detail.

Two labels, one house

• MARADONA: limited-edition T-shirts, sweatshirts, hoodies and a cap built around the moments that defined Diego: the Number 10, the Hand of God, the Goal of the Century and Champions ´86. Prices from €120 to €200. Shop MARADONA
• DIARMA: elevated essentials inspired by Naples and by Diego off the pitch: longsleeves, T-shirts, hoodies and woven trousers. Prices from €180 to €290. Shop DIARMA. DIARMA is also available at VIRI Stockholm, Humlegårdsgatan 19 (Diarma x Viri Stockholm).
• Collaborations: the le coq sportif x Maradona Official royal blue jersey (€132). See the collaboration

How to tell an original

1. Where you bought it. Original MARADONA and DIARMA pieces are sold on maradonaofficial.com. DIARMA is also stocked at VIRI Stockholm.
2. Limited editions. MARADONA pieces are limited editions with no restock (see About).
3. When in doubt, ask us. Email a photo of the label and where you bought the piece to sales@maradonaofficial.com.

Quick facts