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Launch event

Diarma x Viri Stockholm

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Photographer: Oskar Brewitz

DIARMA HAS ARRIVED

On July 8, we welcomed friends, collaborators, creators and members of our community to celebrate the launch of DIARMA at VIRI Stockholm.

The evening marked the beginning of a new chapter, an opportunity to share the collection for the first time and introduce the vision behind the brand in an intimate setting.

More than a launch event, the evening was a celebration of the values that define DIARMA , authenticity, craftsmanship and timeless design.

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Rooted in personal history and shaped by thoughtful craftsmanship, DIARMA is built around elevated essentials crafted from the finest natural materials. Interlock cotton, cashmere, silk and refined tailoring come together in a wardrobe defined by quiet confidence, exceptional quality and lasting purpose.

Throughout the evening, guests explored the collection up close, discovering the stories woven into every detail. From vintage references and hidden signatures to carefully considered craftsmanship, each piece reflects a commitment to creating something enduring.

The collection is now available at VIRI Stockholm, Humlegårdsgatan 19

Online launch coming soon.

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